Perusing the latest issue of BeerAdvocate, I found a letter in the Feedback section referencing an article that I could tell I just had to find: Andy Crouch’s “No Crap on Tap” article.
In this article, Andy lambastes the tendency for many craft/micro beer drinkers to describe beers from the Big Breweries as inferior, poor quality, “crap”. He bemoans the use of catchy rhyming cliches, like saying that your favorite pub has “No Crap on Tap” or, in other words, they don’t sell any Budweiser or its ilk.
It’s refreshing to hear more people voice the position that these macrobrews are far from “poor quality”. It’s something I’ve been saying for years.
In a nutshell: these beers are made to extraordinarily tight specifications, from the raw materials all the way the to finished package quality. They are made to meet amazing levels of consistency from different production facilities across huge geographical distances . The lack of flavor that they have compared to craft beers is not, in fact, a mark of inferiority but rather the mark of a beer that has nowhere to hide any flaws: the slightest slip-up in production means that faults in the flavor would stick out like a sore thumb.
What YOU should do about it: feel free to express your opinions about how lovely or how terrible that beer tastes. But realize that they are just that: opinions. Try not to conflate your opinions with your perception of quality.